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Back To Basics Toys was founded in 1988 by discerning parents who wanted their children to enjoy the same quality of play that they remembered and cherished. Favorite products and playthings triggered many happy memories for both parents, but at first they figured classic toy collecting would simply be a passion and hobby. Like many young parents they felt they had their plate full juggling "real jobs" and children, but their family and friends convinced them to start a catalog company from the basement of their house. They didn't know much about the catalog world, but they were quick studies and soon discovered that many other people shared their vision and desire for nonviolent toys with enduring play value. A business was hatched on the belief that the quality and value of a child's play experience is directly related to the quality and values embodied in the toys and playthings a child is given. And that a child's mind can be stimulated, creativity fostered, imagination expanded, hand-eye dexterity improved, and important life skills learned with toys that provide pure, plain, and simple fun. Over the years, Back To Basics Toys has continued to help bring back classic, quality toys that had disappeared from the shelves of American toy stores. Their goal is to continue to offer alternatives to the increasing number of toys that are inherently violent, poorly made, or based upon pop culture television shows. Back to Basics Toys is now owned by Scholastic, the leading provider of quality learning products and services in school, at home, and in a variety of media that children love.

 

 

 

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