A lawyer by background, Paolo Venini had studied the techniques of the artistic directors and artisans since the early days, and by the early 1930s he took an increasingly visible role in the company's artistic direction. Early Venini glass reflects the "streamlined" Art Deco style which they helped to popularize, but Venini was known as a good place for artists to collaborate with Venetian glass artisans, free to pursue their own unique visions in glass with the help of Venini. Venini actively explored new glassmaking techniques, leading the Italian avant garde in moving beyond classic Murano glass blowing. In the 1950s, Venini was a pioneer introdicing what today is known as mid-century modern design, especially lighting using glass in the colors of fifties modern. Venini designs are straightforward, clean, and simple, making a design statement with simple shapes and striking colors. Paolo Venini died in 1959, but his artistic tradition and his collaboration with talented artists of the time continues today in Murano.

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