This excellent reference Wilson's Coca-Cola Price Guide is for anyone interested in the wondrously broad range of Coke collectibles - now in its newly revised fourth edition! This book is filled cover-to-cover with over 2000 bright, color pictures of the most sought-after Coca-Cola collectibles and products ever made. A vast array of Coke advertisements, trays, and bottles to haberdashery, jewelry, and amazing one-of-a-kind novelties are extensively covered with updated prices reflecting today's market. The book covers the company's history too. Coca-Cola was invented in May, 1886, by Dr. John S. Pemberton in Atlanta, Georgia with the name "Coca-Cola" suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain in Jacob's Pharmacy in Atlanta by Willis Venable. During its first year, sales of Coca-Cola averaged six drinks a day -- adding up to total sales for that year of $50. Since the year's expenses were just over $70, Dr. Pemberton took a loss, while today Coca-Cola products are consumed at the rate of more than 834 million drinks per day. With a fascinating company history and as an American icon, you'll quickly see why Coke collecting is so hot today. From its earliest offerings to a modern-day selection, Coca-Cola is well represented by this definitive reference book which includes many of the rarest pieces from within the Coca-Cola Company's own archives. Authors Al and Helen Wilson are long-time collectors, familiar to Coke collectors and those who frequent Coca-Cola Collectors Club gatherings.

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Wilson's Coca-Cola Price Guide