The Coca-Cola bottling company was a major influence on the popular culture of America and the western world throughout the twentieth century. Their marketing slogans, images, and icons permeated every level of society. Never was this more true than in the case of the "Coca-Cola Girl", an image of perfect, wholesome, energetic American beauty that graced all manner of advertising in all medias. Now in a single volume, Chris Beyer presents a unique, accurate, detailed, magnificently illustrated history of Coca-Cola's advertising showcasing the use of women to promote an image encouraging the American public to make the beverage a part of their daily life style. Long before "the pause that refreshes" became a national catch phrase and "Coke" a euphemism for any soft drink, there were the Coca-Cola models - winsome rosy-cheeked young women often engaged in a domestic task or posed invitingly with frosty glass close by. While always smiling, the Coca-Cola girls have many faces and all of them are stunningly reproduced in this full-color volume brimming with illustrations from the Coca-Cola Company archives. An 1897 advertisement features a Victorian lady seated primly on a pillow, while another from that era introduces a pensive miss seated at her flower bedecked desk with pen in hand. A Coca-Cola bride smiled at us in 1906, while a 1919 shot presented a beautiful girl against an early airport scene. Of course, the 1940s war years showed women in uniform, and the 1950s brought girls at work and play. Perhaps the most appealing illustrations are from the brush of N. C. Wyeth. Whatever the case, history buffs, Coca-Cola collectors, art connoisseurs, and those who simply want to remember will find much to enjoy in this colorful archival volume. Coca-Cola Girls: An Advertising Art History is a fascinating stroll down through the decades of the twentieth century that will appeal to the nostalgia of its readers and is a highly recommended addition to any Americana and popular culture collections.

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Coca-Cola Girls: An Advertising Art History