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PA021


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Very hard to find set of advertising trade cards c 1880s with super color lithography and a theme. This set of 4 promotes food and tobacco and features 2 advertising cards for coffee & tea and 2 for tobacco products. 1. Pleasant Stock features a voluptuous woman leaning back over a side table with an open box of cigars, rare for combining women and smoking at this early date c 1880s and beautifully lithographed (4.25" x 2.75"). 2. Rose Leaf Cut Plugs by the Lorillard Co. of Jersey City, NJ and printed on heavier cardboard (4.5" x 2.75"). 3. Rare A&P- Great Atlantic and Pacific Tea Co. whose "125 stores and as many wagons" allow the company to "give better bargains in teas and coffees". (4.25" x 3.0"). 4. Nine O'Clock Washing-Tea with the back promotion to mail in 12 "Little Round Clock Faces" from the packages, a penny, and postage stamp and "I will mail you a beautiful picture." (4.5" x 3.0"). Louis Prang, a lithographer and printer, develops the idea of mass-producing small "trade cards" that could be adapted to the needs of individual advertisers at low cost in the 1870's. Illustrated trade cards reach the height of their popularity in the 1880s, not only with advertisers but also with the American public which becomes very interested in collecting them. All cards are in very good condition with near mint color lithographed images and only de minimus age wear on the rear. These early advertising cards easily go for $12 or more each, so enjoy the bargain pricing only at Collectics, part of a major estate collection and consignment of the finest advertising memorabilia and collectibles. $42.00/ set of 4

 

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