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PA038


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Very hard to find set of advertising trade cards c 1880s with super color lithography and a theme. This set of 4 promotes clothing and accessories stores, one of the most desirable collecting areas. 1. Shillinglaw & Hahn on Market Street in Attica, NY has super lithography of the Hudson River and an ox drawn cart on the front and advertising text on the back noting their sale of "Beaver and Other Cloakings." (4.5" x 2.5"). 2. Joe Froehlich "Why" One Price Clothing House in Davenport, Iowa (4.25" x 2.75"). 3. Bowker & Swain Men's Furnishing Goods note that "Fine Dress Shirt Making a Specialty" in Philadelphia, PA. (4.25" x 3.0"). 4. Alexandre Kid Gloves Have No Equal feature precise lithography on the front and super advertising text on the rear noting the thay have been awarded "medals at every world's Fair including the highest two at the last Paris Exhibition 1878. (4.0" x 2.5"). Louis Prang, a lithographer and printer, develops the idea of mass-producing small "trade cards" that could be adapted to the needs of individual advertisers at low cost in the 1870's. Illustrated trade cards reach the height of their popularity in the 1880s, not only with advertisers but also with the American public which becomes very interested in collecting them. All cards are in very good condition with near mint color lithographed images and only de minimus age wear on the rear; the Froehlich looks like it may have been stuck lightly in an album but it has not affected the card. These early advertising cards easily go for $12 or more each, so enjoy the bargain pricing only at Collectics, part of a major estate collection and consignment of the finest advertising memorabilia and collectibles. $42.00/ set of 4

 

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