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R024

Very hard to find set of advertising trade cards c 1880s with super color lithography and a theme. This set of 2 promotes pianos, organs, and musical instruments 1. "Buy only the Clough & Warren Organs- They Captivate The World features a trio of silly frogs hanging from a balloon with this advertising slogan and is beautifully lithographed (5.0" x 2.75"). 2. J. L. Reynolds & Co. advertising card, noting they are "Dealers in Pianos, Organs, and Musical Goods" in Ionia, Michigan and "The Only Music Store In The City." (4.0" x 2.75"). Louis Prang, a lithographer and printer, develops the idea of mass-producing small "trade cards" that could be adapted to the needs of individual advertisers at low cost in the 1870's. Illustrated trade cards reach the height of their popularity in the 1880s, not only with advertisers but also with the American public which becomes very interested in collecting them. Both cards are in very good condition with near mint color lithographed images and only de minimus age wear on the rear. These early advertising cards easily go for $12 or more each, so enjoy the bargain pricing only at Collectics, part of a major estate collection and consignment of the finest advertising memorabilia and collectibles.

$18.00/ set of 2